Tag Archives: Shows

GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys

Google Analytics

GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025   Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys →

Pick Me! Growing List Shows Agentic Preferences For Purchases

AI Marketing Tools

Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers.  Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases →

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant

Disney

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant The movie takes place after the collapse of an Empire (not Disney). Kris Holt Disney, a company that definitely isn’t dealing with a major crisis right now, has released a trailer for The Mandalorian and Grogu. The movie follows on from the events … Continue reading Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant →

Most students are using AI to enhance learning, not outsource it, research shows

AI for Students

August 23, 2025 Most students are using AI to enhance learning, not outsource it, research shows BY The Conversation Over 80% of Middlebury College students use generative AI for coursework, according to a recent survey I conducted with my colleague and fellow economist Zara Contractor. This is one of the fastest technology adoption rates on record, … Continue reading Most students are using AI to enhance learning, not outsource it, research shows →

New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think

Productive People

August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think →

AppLovin’s Adjust Data Shows AI Changing In-App Targeting

AI Revolution

AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting →

New data shows workers are mostly ignoring return-to-office orders

Back-To-Office

August 04, 2025 New data shows workers are mostly ignoring return-to-office orders BY Inc. At a recent JPMorgan Chase employee town hall meeting, one brave soul brought up a petition pushing back against the firm’s decision to force workers to return to the office five days a week.  “Don’t waste time on it. I don’t care … Continue reading New data shows workers are mostly ignoring return-to-office orders →

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