Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Matt Lawson on November 16, 2017 Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions … Continue reading 7 Google tips to supercharge your Shopping ads
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. Todd Saunders on November 14, 2017 We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty … Continue reading 3 last-minute Google Shopping tricks to level up your account for the holidays
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
Patrick Hutchison — October 31, 2017 — October 31, 2017 What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms … Continue reading Showcase Shopping Ads: A Powerful Tool for the Holidays
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017 With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads
Wilson Addison — October 11, 2017 — October 11, 2017 If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune … Continue reading 3 Recommended Tweaks to Your Google Shopping Campaigns
Peter Sheldon — September 14, 2017 Follow @magento — September 14, 2017 justyre / Pixabay Uber may have disrupted the transit industry, but how is it impacting the world of digital commerce? Here are four ways the ride-hailing service is affecting everyone’s business. 1. Effortless Buying The first thing Uber did was make the ride-hailing … Continue reading The Uberification of Online Shopping is Upon Us
