What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend →