Tag Archives: Season

It’s post-holiday return season: How marketers can make the best of it

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it

‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps

John Oechsle — December 17, 2018 Follow @hjoech — December 17, 2018 It’s time for a CRM Christmas Whether you work in insurance, financial services, retail or ecommerce, the holiday selling season has arrived. Consumers are looking to fill stockings, organizations are looking to set their budgets for Q1 and professionals have an eye out … Continue reading Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps

5 techniques to make free shipping pay off in the holiday season and beyond

Rethink your free shipping offers to better align with larger business goals. Mike Farrell on December 17, 2018   Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with discount or dollar-off promotions, free shipping can be the factor that incentivizes comparison shoppers and squeezes … Continue reading 5 techniques to make free shipping pay off in the holiday season and beyond

5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season

Dave Charest — November 19, 2018 Follow @DaveCharest — November 19, 2018 With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one. This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small … Continue reading 5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season