From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data. Kim Davis on October 1, 2021 Marketing ops shouldn’t perform procurement It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the … Continue reading Open season on CRMs?
Birbahadur Singh August 6, 2021 The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. What is your marketing and sales strategy for the upcoming holiday season? To boost your traffic, sales, and revenue during holidays this year, you could … Continue reading How to Increase Sales During the Holiday Season with Google Search Features
Davis Bell February 26, 2021 Largely due to COVID-19 and the related bills passed by Congress, 2020 brought with it notable tax changes. In this article, we will go over the main changes for the 2021 tax season—from tax bracket inflation adjustments to changes in tax law—that impact a large percentage of Americans. As accounting … Continue reading A Short Guide to the 2021 Tax Season
Winning The Holiday Season From The Safety of Your Customers’ Couches by Nicole Garberg , December 16, 2020 Given the events of 2020, many are craving holiday experiences that replicate, if not elevate, the memories of years past. Retailers who recognize this and prepare to provide a little something special will see their efforts rewarded. … Continue reading Winning The Holiday Season From The Safety of Your Customers’ Couches
Brandon Palanker December 9, 2020 Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out the fundamentals about who and what we are, but less often do they result in real transformative change in how we act in society. We humans are the result of billions of … Continue reading Place Branding and the Holiday Season
Guy Yehiav December 4, 2020 The upcoming holiday season presents a series of opportunities for retailers across the United States. As consumers pivoted to online shopping again amidst surging COVID-19 case counts, e-commerce sales are projected to rise by 33% to a record $ 189 billion throughout the 2020 holiday shopping period. The revenue will … Continue reading How Retailers Can Capitalize on the 2020 Holiday Season
Saher Shohdan November 28, 2020 Image Credit: Unsplash In today’s world, not having an active presence on social media seems equivalent to not existing, and this is especially true for brands. With how ubiquitous social networks are, and its full integration into the daily lives of individuals and businesses, your social media profile can be … Continue reading 10 Tips for Boosting Instagram Sales During the Festive Season
Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy
David DeCorte November 21, 2020 The holidays are now upon us. Of course, against the backdrop of COVID-19, we’re looking at a season unlike anything we’ve ever seen before. Unsurprisingly, many consumers are opting to do the bulk of their shopping online. But, while skipping out on the crowds and the chaos at the mall … Continue reading Protect Your Business Against Gift Card Fraud This Holiday Season
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?