Tag Archives: Safari

Google slips up and admits paying Apple 36% of Safari revenue

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial. Nicola Agius on November 17, 2023 Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $ 18 billion, in exchange for … Continue reading Google slips up and admits paying Apple 36% of Safari revenue

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari