Eric HammisJuly 27, 2015 As a marketer, we’ve all encountered it. As a shopper, we’ve all done it. Abandoning a shopping cart online has become an integrated part of life. There’s a million reasons why we do it, from unexpected prices to not having the intention to purchase in the first place. According to a … Continue reading Don’t Let Those Abandoned Shopping Carts Roll Away
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Pinterest and Instagram Roll Out New Marketing Features for Brands
Alex CharalambousJune 14, 2015 Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content. This “pay for play” option has allowed brands to further engage with their audience while … Continue reading Pinterest and Instagram Roll Out New Marketing Features for Brands