Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. Mike Pastore on January 16, 2025 For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine … Continue reading CDP consolidation continues, as Rokt scoops up mParticle
