Tag Archives: Risk

Brand safety: Balancing risk and opportunity for your organization

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019 Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization →

The Complete Guide to Project Risk Assessment

Project Management

Sylvia Moses — November 8, 2019 Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing project risk. Running a project can sometimes feel like the plot of a Final Destination movie. No matter how much you prepare for it, disaster is always right around … Continue reading The Complete Guide to Project Risk Assessment →

Taking the Risk to Evolve: Business Strategies to Live and Thrive By

Risk Management

Eric Allais — November 5, 2019 Follow @https://twitter.com/pathguide When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. This same strategy, however, can hold a business back, whether its goal is a lifestyle business or one that seeks scale and significant … Continue reading Taking the Risk to Evolve: Business Strategies to Live and Thrive By →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →

Filed for a Tax Extension? You’re Still at Risk of Fraud

Tax Management

Donna Parent — September 18, 2019 — September 18, 2019 stevepb / Pixabay If you are one of the millions of taxpayers who have filed for a tax extension in 2019, the October 15th deadline is just around the corner. Fraudsters may have attempted to steal your identity and tax information throughout the year … Continue reading Filed for a Tax Extension? You’re Still at Risk of Fraud →

How to Cut Your Company’s Payment Fraud Risk

Risk Management

Manish Vrishaketu — September 16, 2019 Follow @tipalti — September 16, 2019 As companies continue to invest in heavily amping up their security measures, fraudsters are shifting their aim — now targeting business’s less-secure alternative payment methods. A record-breaking 82% of organizations became victims of payment fraud in 2018, according to the Association for Financial … Continue reading How to Cut Your Company’s Payment Fraud Risk →

How to Develop a Risk Matrix

Risk Management

Steven Imke — August 27, 2019 Follow @SteveImke — August 27, 2019 Most people consider setting up a business high risk. Small businesses face a number of risks, but not all of them are necessarily bad. It’s all about planning and managing those risks to make sure a business can survive if things don’t go … Continue reading How to Develop a Risk Matrix →

How to Determine Your Financial and Governmental Business Risk

Risk Management

Steven Imke — August 20, 2019 Follow @SteveImke — August 20, 2019 It is always a good idea to review your risk exposure from time to time and develop a plan to deal with things before you are forced to deal with them during a crisis. Previously, we looked at operational business risk. In this … Continue reading How to Determine Your Financial and Governmental Business Risk →

How to Determine Your Operational Business Risk

Risk Management

Steven Imke — August 13, 2019 Follow @SteveImke — August 13, 2019 stevepb / Pixabay Broadly speaking, a businesses’ risk can be grouped into three large categories – Operational Business Risk, Financial Business Risk, and Governmental Business Risk. This post will focus on operational business risk, and a future post will look at financial and … Continue reading How to Determine Your Operational Business Risk →

Risk of Identity Theft is a Costly Proposition for SMBs

Identity

Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs →