Tag Archives: Responsible

CMOs more likely to be responsible for AI, less likely to understand it

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it

Responsible Data Collection: Why It Matters for Businesses Today

Responsible Data Collection: Why It Matters for Businesses Today   Vladimir Fomenko / Aug 17, 2023   As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today

Intense heat is responsible for 170,000 work-related injuries each year. Do employers care?

  By Audrey Carleton—Nexus Media News November 11, 2022   This article originally appeared in Nexus Media News and was made possible by a grant from the Open Society Foundations. Extreme heat—a phenomenon that is increasing in severity and frequency as the planet warms—is the deadliest weather-related disaster, killing more than 5,600 people each year, … Continue reading Intense heat is responsible for 170,000 work-related injuries each year. Do employers care?

Meta dissolves team responsible for discovering ‘potential harms to society’ in its own products

Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham   Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of … Continue reading Meta dissolves team responsible for discovering ‘potential harms to society’ in its own products

A new way of marketing planning: At the last responsible moment

Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely. Stacey Ackerman on April 1, 2022 at There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, … Continue reading A new way of marketing planning: At the last responsible moment

Who is responsible for protecting work-life balance? It depends who you ask

By Jared Lindzon   February 18, 2022   Over the course of her career, Tiffany Jung experienced different challenges maintaining a balance between her professional and personal life. When she began her career at a law firm, Jung says there was no such thing as work-life balance (or the sometimes-preferred term, work-life integration). Employees were … Continue reading Who is responsible for protecting work-life balance? It depends who you ask

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese  @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible

Why brands must embrace responsible marketing practices

Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices

How responsible marketing impacts customer retention and value

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value