When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025 AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
Richard Shapiro — July 16, 2018 Follow @RichardRShapiro — July 16, 2018 rawpixel / Pixabay It’s rare that retailers ever talk about or report statistics on repeat customers. Stats are publicized on store over store results, year-by-year. But, that’s it. If you google repeat business, a Bain & Co. study from 2000 pops-up. Yes, the … Continue reading Talking About Repeat Business is Worth Repeating
