by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?