Tag Archives: queries

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries →

Brief change suggests local SEO ranking factors are different for branded queries

SEO Local

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. Joy Hawkins on June 17, 2016 I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded … Continue reading Brief change suggests local SEO ranking factors are different for branded queries →

Connecting Demographics To Search Queries

SEO Demographics

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. Andrew Ruegger on February 29, 2016 Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared … Continue reading Connecting Demographics To Search Queries →

New in AdWords: Adding Search Queries as Keywords Just Got Easier

Google Tools

by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier →

Queries Over Keywords: What Your Customers Are ACTUALLY Looking For

Search Engine Optimization

Ruthie AbrahamSeptember 1, 2015 During a recent weekly strategy call, a client asked us an excellent question about a piece of the inbound strategy we were executing for them. The question was about SEO–search engine optimization. We had been discussing some upcoming blog posts, and he asked which keywords we were targeting in those blog … Continue reading Queries Over Keywords: What Your Customers Are ACTUALLY Looking For →

How To Rank In The Top Spot For Local Search Queries

Search Engine Optimization

By Bernadette Coleman August 27th, 2015 No matter how unique your business, there’s a pretty good chance there is at least one other like it. And it’s probably located in or near your business area. Because there’s so much competition, it’s important to stay relevant in local search queries. If you own a flower shop, and … Continue reading How To Rank In The Top Spot For Local Search Queries →