Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens. By MarTechBot Published on August 10, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How to manage AI prompt governance and costs
July 29, 2026 ‘Fighting fire with fire’: Job candidates are sneaking AI prompt injections into their applications BY Jude Cramer It’s been hotly debated across the internet, from Reddit threads to LinkedIn posts: Could using hidden prompts on your résumé help you get hired in the age of AI? If a hiring manager outsources their work … Continue reading ‘Fighting fire with fire’: Job candidates are sneaking AI prompt injections into their applications
OpenAI rolls out a Lockdown Mode for extra protection against prompt injection attacks The company says most users don’t need to use the feature. By Igor Bonifacic June 5, 2026 OpenAI OpenAI has begun rolling out Lockdown Mode, an optional security setting designed to offer users advanced protection from prompt injection attacks. For the unfamiliar, … Continue reading OpenAI rolls out a Lockdown Mode for extra protection against prompt injection attacks
Prompt engineering isn’t a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context. Mark Ogne on August 5, 2025 For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot … Continue reading Prompt engineering is dead. Long live context engineering!
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. Jim Ewel on December 6, 2024 The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. … Continue reading A co-pilot approach to genAI (with prompt examples)
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
