Tag Archives: Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan  @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers.   The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos