Tag Archives: Product

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Scrum 2022: Getting You Started as Scrum Master or Product Owner

Stefan Wolpers January 6, 2022 TL; DR: Scrum 2022 — Getting You Started as Scrum Master or Product Owner Probably, you are considering how to further your Scrum Master career or Product Owner career in 2022. Maybe, I can support you in that regard with a set of articles, documents, and LinkedIn polls I authored … Continue reading Scrum 2022: Getting You Started as Scrum Master or Product Owner

How to Use the Right Type of Product Video to Boost Your Sales

Victor Blasco November 28, 2021 Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our … Continue reading How to Use the Right Type of Product Video to Boost Your Sales

Top 5 Benefits of New Product Development Process for Businesses

Mitul Makadia November 19, 2021 As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process comes into play. It helps you test the new product’s sustainability for the market needs and its economic usefulness. … Continue reading Top 5 Benefits of New Product Development Process for Businesses

17 Things We’ve Learned from Top Product Marketers

Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers

From Idea to Full-Fledged Product Through Accidental User Needs Identification

Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification