What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018 As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Stefan Wolpers — April 24, 2018 Follow @StefanW — April 24, 2018 TL; DR: Product Backlog Defense Product backlog defense — make no mistake: Your product backlog is the last line of defense preventing your team from becoming a feature factory. Figure out a process that creates value for your customers. Moreover, have the courage … Continue reading Product Backlog Defense
William Harris — April 14, 2018 Follow @wmharris101 — April 14, 2018 With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways … Continue reading How to Write an Amazon Product Description that Ranks High in Search
Thomas Buckland — April 13, 2018 — April 13, 2018 Amazon is the world’s largest ecommerce search engine. More people now start on Amazon than Google for product related searches. If you’re an ecommerce store, you likely already know this and have started selling on Amazon, if not, you should be! But how do you … Continue reading How To Rank A Product Inside Amazon’s Search Engine – 5 Step Checklist
Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?
By Vikas Agrawal March 23rd, 2018 In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on the internet, and as a result, some ecommerce store … Continue reading How to Optimize Your Product Pages for SEO
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
How to Promote Your Product to Students 23 March 2018 With estimated individual yearly earning capacity of £11,000 and annual aggregate spending power of £19 billion, millennials and the student population represent an attractive market segment to companies and brands interested in boosting their bottom line as well as their quarterly earnings. However, with the … Continue reading How to Promote Your Product to Students
Cath Andrews — March 15, 2018 — March 15, 2018 How To Write Product Reviews That Convert — Part 1 How To Write Product Reviews That Convert — Part 2 How To Write Product Reviews That Convert — Part 3 Today’s the day — we’re going to start writing our product review. Excited? Good. Let’s … Continue reading How To Write Product Reviews That Converts — Part 3
