Tag Archives: Product

Reduce Product Friction to Increase User Adoption and Retention

Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention

How to Write Product Descriptions That Actually Convert

Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert

Embrace a product manager mindset to improve 2018 SEO KPIs

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017   For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs