Tag Archives: Product

NyQuil chicken aside, misusing products can spawn product innovation

  By Christopher Zara September 23, 2022   Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways.     But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation

What is a product designer: a primer on the career than can change the world

By Kaitlyn McInnis July 29, 2022   Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world

How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

By Danica Lo       June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Scrum 2022: Getting You Started as Scrum Master or Product Owner

Stefan Wolpers January 6, 2022 TL; DR: Scrum 2022 — Getting You Started as Scrum Master or Product Owner Probably, you are considering how to further your Scrum Master career or Product Owner career in 2022. Maybe, I can support you in that regard with a set of articles, documents, and LinkedIn polls I authored … Continue reading Scrum 2022: Getting You Started as Scrum Master or Product Owner

How to Use the Right Type of Product Video to Boost Your Sales

Victor Blasco November 28, 2021 Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our … Continue reading How to Use the Right Type of Product Video to Boost Your Sales