Tag Archives: Product

8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

Crowdsourcing your inventory: Outsource product and empower customers

Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018   As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers

From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

New Product Development: Foundations in Business and Design

Angela Hausman, PhD — May 21, 2018 Follow @MarketingLetter — May 21, 2018 Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new product development. Instead of funneling profits into future products, they seem happy to milk existing products, offering anemic improvements rather than radical new products. Where are the … Continue reading New Product Development: Foundations in Business and Design