By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product
Tag Archives: Product
The best Apple product you aren’t using costs just 99 cents
By Michael Grothaus November 11, 2023 When it comes to Apple, its sleek hardware products such as the iPhone 15 Pro and Apple Vision Pro usually get all the attention. But Apple is also, of course, a software and services provider, and one of its best offerings is a service that hardly anyone seems … Continue reading The best Apple product you aren’t using costs just 99 cents
KPIs that connect: 5 metrics for marketing, sales and product alignment
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
YouTube Shorts Product Lead Offers Insights For Creators And Brands
YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands
TikTok’s Upcoming Ad Product Bypasses Privacy Regulations
TikTok’s Upcoming Ad Product Bypasses Privacy Regulations by Colin Kirkland , August 4, 2023 In an effort to help advertisers target specific audiences while bypassing ongoing privacy regulations, TikTok is developing a privacy-tech product called “PrivacyGo.” PrivacyGo will work similarly to a data cleanroom, which allows two parties to pinpoint overlaps in their audiences by … Continue reading TikTok’s Upcoming Ad Product Bypasses Privacy Regulations
Amazon Tests AI To Summarize Product Reviews
Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
Reddit Contextual Keyword Targeting And Product Ads Launch
Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch
Meta Expands Lead Ads Features, Tests Promotional Ads Product
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
McDonald’s Replaces Product Placement With Streaming Delivery Through App
McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App
Product-Led Content: Weave Your Product into SEO Content
Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023 If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content