Tag Archives: Product

Product Mindset: Encouraging Ownership in a Scrum Team

Stefan Wolpers — January 14, 2020 TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog — a simple rule. How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than … Continue reading Product Mindset: Encouraging Ownership in a Scrum Team

How to Create Automation for Product Reviews to Retain Your Customers

Georges Fallah — December 19, 2019 Follow @georgesfallah Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand. Customer reviews are powerful pieces … Continue reading How to Create Automation for Product Reviews to Retain Your Customers

Product ownership is the keystone to martech management

Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it. Steve Petersen on December 18, 2019 I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only … Continue reading Product ownership is the keystone to martech management

The Influencer (A Preferred Product Owner Stance)

Robbin Schuurman — December 2, 2019 What is an Influencer? Some of the most famous and influencial leaders of all times include people like Mohandas K. Gandhi, Nelson Mandela, Martin Luther King Jr. and Abraham Lincoln. These gentlemen are in all the top-10 lists of being the ‘the best’ Politician, Influencer, world changer, etc. etc. … Continue reading The Influencer (A Preferred Product Owner Stance)

The Manager (A Misunderstood Product Owner Stance)

Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)

The Subject Matter Expert (A Misunderstood Product Owner Stance)

Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)