Tag Archives: Product

KPIs that connect: 5 metrics for marketing, sales and product alignment

KPI

Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment →

YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube Branding

YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands →

TikTok’s Upcoming Ad Product Bypasses Privacy Regulations

TikTok Marketing

TikTok’s Upcoming Ad Product Bypasses Privacy Regulations by Colin Kirkland , August 4, 2023 In an effort to help advertisers target specific audiences while bypassing ongoing privacy regulations, TikTok is developing a privacy-tech product called “PrivacyGo.” PrivacyGo will work similarly to a data cleanroom, which allows two parties to pinpoint overlaps in their audiences by … Continue reading TikTok’s Upcoming Ad Product Bypasses Privacy Regulations →

Reddit Contextual Keyword Targeting And Product Ads Launch

Reddit

Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan  @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch →

Meta Expands Lead Ads Features, Tests Promotional Ads Product

Meta-Facebook

Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product →

McDonald’s Replaces Product Placement With Streaming Delivery Through App

Streaming Services

McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan  @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App →

Product-Led Content: Weave Your Product into SEO Content

SEO Checklist

Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023   If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content →

Top Product Information Management Trends for 2023

Product Management

Top Product Information Management Trends for 2023 Dietmar Rietsch / 18 Apr 2023   Technology continues to catalyze transformations around the globe in every vertical. Given the momentum at which technology is evolving in these uncertain times, enterprises must plan ahead, keeping track of the trends and innovation. This applies to every technology function in … Continue reading Top Product Information Management Trends for 2023 →

This week’s AI product releases: Google adds generative to ads and more

Google AI

Google will have AI generate ads based on brand-submitted content. Plus, this week’s AI-powered martech products, platforms and features. Constantine von Hoffman on April 20, 2023 We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for … Continue reading This week’s AI product releases: Google adds generative to ads and more →

Random Posts on