Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021
Gabrielle Hass January 7, 2021 It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a generic description of your product and writing a product description … Continue reading How to Write a Product Description That Sells
Chris Christoff January 4, 2021 The day you launch your product is a big one for your business. After a lot of hard work and diligence, the time finally arrives when you get to put your product out in the market and let your customers decide its fate. In a way, it’s like the make-or-break … Continue reading 4 Important Tips for a Successful Product Launch
Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves
Nicole Blanckenberg December 3, 2020 Having a good eCommerce new product launch strategy can make or break a new category or variant. Even the most successful online stores need to fine-tune and optimize each product launch, to determine the long-term success of not only the product but the brand itself. The problem is that as … Continue reading eCommerce New Product Launch Strategy
Madeleine Wilson November 16, 2020 This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers, this has posed some unique challenges. We’re here to help! 1. Create … Continue reading 6 Remote Mobile Product Manager Tips
Christa Tuttle November 9, 2020 A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Metrics are datapoints that are captured to track progress and evaluate what is or what is not working. While there … Continue reading Metrics for a Product Launch
Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer
Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now
Joel Goldstein October 23, 2020 Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a … Continue reading 9-Step Blueprint to Develop a Brilliant New Product Idea
