Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. Jaimon Hancock on June 21, 2024 Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the … Continue reading 3 traits of an effective marketing CRM product owner
May 30, 2024 What product designers need to do to work effectively with AI Product designers can drive the creation of more human-centric processes, practices, and metrics that will guide how emerging AI technologies and solutions will influence the world around us. BY Jarno M. Koponen Generative AI solutions are driving innovation at two main levels … Continue reading What product designers need to do to work effectively with AI
May 15, 2024 Digital bank Chime to roll out earned wage access product Chime says MyPay has no mandatory fees or interest and does not require a credit check. BY Reuters U.S. digital bank Chime is launching a product that will allow customers to access up to $500 of their wages before payday, the latest move … Continue reading Digital bank Chime to roll out earned wage access product
May 10, 2024 This is how product designers can thrive when AI augmentation is everywhere Design leader Jarno Koponen details how leading product design will move away from making decisions about particular visuals and UI elements and will increasingly require a deep understanding of how dynamic customer experiences are created. BY Jarno M. Koponen As the … Continue reading This is how product designers can thrive when AI augmentation is everywhere
Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Reddit will likely step up the creation of new advertising services since going through an initial public offering (IPO) in March. In public beta, the company on Wednesday released Dynamic Product Ads, the … Continue reading Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. Kim Davis on April 10, 2024 Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. … Continue reading SAP Emarsys launches AI Product Finder
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
