Thomas Griffin — October 12, 2018 Follow @jthomasgriffin — October 12, 2018 You’ve put your blood, sweat, and tears into creating a product that you’re sure is going to be “the next big thing”. But you can’t just put up your website, write a press release, and expect people to flock to your business to … Continue reading 4 Steps for the Perfect Product Launch
Andy King — October 11, 2018 — October 11, 2018 Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might … Continue reading Google Shopping: Seller vs Product Ratings
Graeme Caldwell — September 27, 2018 Follow @nexcess — September 27, 2018 A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted … Continue reading Should eCommerce Merchants Remove Negative Product Reviews?
Yair Leshem — September 25, 2018 — September 25, 2018 Add failure to Product Management, the same way it is built into Sales Failure is built into sales. The sales person reaches out to ten prospective customers, three of them come back to her with some sort of answer, two actually engage in a meaningful … Continue reading 3 Things Product Managers Can Learn From Sales
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
Laura Gayle — August 13, 2018 — August 13, 2018 Mediamodifier / Pixabay Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was … Continue reading How Product Bundling Can Boost Your E-Commerce Sales
George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018 As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers
Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
