by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing →