Patrick TheanJuly 24, 2015 Every month, whether or not you’ve made your numbers, you have to cut checks. I’m sure you’ve all heard the term ROI, return on investment, but what about Return on Payroll? If payroll is your greatest investment, shouldn’t you have a strategy in place to increase your return? How can you … Continue reading Finding And Developing “A Players”
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
