by Markus Linder March 29, 2016 Follow @markuslinderMarch 29, 2016 In a world full of choice and choice overload, consumers need guidance in deciding what to buy. If you want to get them off the fence, and to the checkout, you need a way to intelligently reduce the choices they’re exposed to. As with everything … Continue reading Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload
by Paul Keijzer March 1, 2016 Follow @Paul_KeijzerMarch 1, 2016 As we comfortably get into 2016 we see that many HR and Leadership topics such as employee engagement remain the same as the past few years. It remains a strong defining factor for successful companies and the underlying tone of keeping people involved at all … Continue reading Different Players in Employee Engagement [Infographic]
Patrick TheanJuly 24, 2015 Every month, whether or not you’ve made your numbers, you have to cut checks. I’m sure you’ve all heard the term ROI, return on investment, but what about Return on Payroll? If payroll is your greatest investment, shouldn’t you have a strategy in place to increase your return? How can you … Continue reading Finding And Developing “A Players”
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
