Tag Archives: Place

eBay Makes Its Marketplace A ‘Magical’ Place

eBay Makes Its Marketplace A ‘Magical’ Place by Laurie Sullivan , Staff Writer @lauriesullivan, July 28, 2023 The ecommerce marketplace eBay has caught the generative artificial intelligence (GAI) bug and is building a foundation of tools across the site to help advertisers and those who list products for sale. “The foundational work we’ve accomplished over the … Continue reading eBay Makes Its Marketplace A ‘Magical’ Place

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface.  The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey

Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey by Steve Smith , Staff Writer @popeyesm, March 31, 2023 Zelle’s Josh Fajardo did not start out as a believer in DOOH. But after the pandemic the inventory exploded, putting connected screens in enough new places that Fajardo was ready to invest. In many cases they use quirky copy atop … Continue reading Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan  @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place

Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place by Ray Schultz , Columnist, November 8, 2022 Ecommerce brands often struggle to get their email systems into place. But engagement with shoppers may be the least of their problems. The big challenge is fulfilling online orders, judging by “Increase Your Pace in the Ecommerce … Continue reading Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place

Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe

Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe by Laurie Sullivan  @lauriesullivan, June 13, 2022 Google’s parent company Alphabet will allow rival advertising intermediaries to place advertisements on YouTube as part of a European Union (EU) antitrust investigation. This change, according to Reuters, could help Google settle an EU probe from … Continue reading Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe

Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]

Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]