Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content. Jeffrey L. Cohen on May 20, 2016 If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered, algorithm-based … Continue reading Guarantee your marketing automation success with persona-based content
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy
Tony Zambito December 6, 2014 In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real bottom-line hypothesis is that nobody has a sweet … Continue reading Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives
