Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024   Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025 →