OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
OpenAI sued for trademark infringement over Sora’s ‘Cameo’ feature OpenAI used the name ‘in blatant disregard for the obvious confusion it would create,’ Cameo said. Steve Dent Wed, October 29, 2025 Steve Dent for Engadget When OpenAI launched its TikTok-like Sora app, a key feature was “Cameo” that allows people to add any likeness … Continue reading OpenAI sued for trademark infringement over Sora’s ‘Cameo’ feature
OpenAI is reportedly working on an AI music-generation tool The slop expands. Cheyenne MacDonald Sun, October 26, 2025 OpenAI According to a report from The Information, OpenAI is interested in developing a tool that could generate music from text and audio prompts, and has been working with students from The Juilliard School to help … Continue reading OpenAI is reportedly working on an AI music-generation tool
OpenAI Tests Political Bias In ChatGPT by Laurie Sullivan , Staff Writer, October 10, 2025 OpenAI is testing political bias in ChatGPT and its models’ ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and varying political slants were used to determine whether bias exists, under what conditions it emerges, … Continue reading OpenAI Tests Political Bias In ChatGPT
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
Musk’s Near $100B OpenAI Bid Could Complicate Advertising by Laurie Sullivan , Staff Writer, August 22, 2025 Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill — and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk … Continue reading Musk’s Near $100B OpenAI Bid Could Complicate Advertising
AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals by Laurie Sullivan , Staff Writer, July 29, 2025 Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits … Continue reading AI Google, OpenAI Narrative Shifts: What the Latest Data Reveals
AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
