Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016   “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization? →