How NBCU, Google Deal Could Change Television by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2024 NBCUniversal’s partnership with Google could change the direction of television if the company experiments as much as it can. NBCUniversal and Team USA created a partnership with Google to use the Alphabet company’s advancements in technologies like artificial intelligence … Continue reading How NBCU, Google Deal Could Change Television
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’
