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Study: Marketing automation teams mired in execution, neglecting strategic priorities

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.  Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns.  Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities