Tag Archives: microconversions

Aligning collateral and micro-conversions with the buying cycle

Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. Amy Bishop on August 23, 2016  I am a big proponent of having multiple conversion options, … Continue reading Aligning collateral and micro-conversions with the buying cycle