Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
by Simon Pont Follow @SimonPontSeptember 30, 2016 The line goes, “There are some things in life you just can’t teach”. Your reaction, whether one of sage nodding or vehement glaring, will succinctly reflect which side of the line your views reside. Without fence-sitting, the American writer Marya Hornbacher brokers a middling perspective; “You can’t teach … Continue reading On Escaping Mediocrity
Dave BrockFebruary 9, 2015 The difference between mediocrity and greatness isn’t that much, but I’m constantly amazed by how many choose mediocrity. Our companies spend millions in the best sales training and tools, but we don’t use them. We know that we are supposed to be customer focused if we want to engage and connect … Continue reading Why Choose Mediocrity?
