Tag Archives: Mass

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier

49 Surprising Tips for Getting Attention in Mass Media

by Cam Secore May 25, 2016 Follow @camsecoreMay 25, 2016 Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care to cover you? Find your … Continue reading 49 Surprising Tips for Getting Attention in Mass Media

Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails

by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails

How Mass Customization Can Work for Small Businesses

Victoria VessellaOctober 23, 2015 Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the specific demands of customers. However, not every organization is able to capitalize on this phenomenon the way they would like … Continue reading How Mass Customization Can Work for Small Businesses

Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise

Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise