James Glover — May 24, 2018 Follow @coherentpath — May 24, 2018 Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny … Continue reading How Top Retailers Miss the Mark with Email Marketing [Infographic]
Emma Muckersie — February 10, 2018 — February 10, 2018 ProSmile / Pixabay In our newly launched report, we identified chatbots as a key tech trend to watch. But where is this technology already making its mark? In this blog post, we take a look at how and where chatbots are taking off and share … Continue reading Where Are Chatbots Making Their Mark?
Sahail Ashraf — October 12, 2017 Follow @BizGrowInsights — October 12, 2017 Okay, who is the most influential and powerful person on social media these days? That’s right, Mr Zuckerberg. He is widely respected, and brutally honest about the state of social media. This is because he basically made it what it is today. And … Continue reading How To Create Video Content That Even Mark Zuckerberg Will Like
Nick Patel — September 6, 2017 Follow @NickMarcom — September 6, 2017 Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, … Continue reading Why Your Pop-Up Is Missing The Mark (And How You Can Fix It?)
Margaret Wolfson — February 27, 2017 Follow @RiverandWolf— February 27, 2017 The importance of your startup’s name is hard to understate. Your name is the first step to making your business identifiable amongst a vast sea of competitors. It embodies your key attributes, and if done right, rolls off the tongue and triggers terrific stories. … Continue reading Mark My Words: Protecting Your Startup with Trademarks
by David WitherOctober 8, 2016 Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The … Continue reading Making Your Mark: The Science of Digital Marketing
by Roee Ganot July 4, 2016 Follow @RoeeGanotJuly 4, 2016 Artificial intelligence is no longer the stuff of the future. It is becoming an increasingly common part of our everyday lives, from the watches we wear that monitor our heart rate to the robots that vacuum our floors without any direction from us. Yet we … Continue reading Artificial Intelligence Making A Mark On SEO
by Howard J. Sewell November 29, 2015 Follow @hjsewellNovember 29, 2015 It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the … Continue reading Why This Holiday Email Campaign Misses the Mark
Susan GilbertOctober 15, 2015 What Your Website “About Page” Should Say About You What does your About Page say about your brand or business? Are website visitors leaving without enough information? One of the most critical components of a website is the About Section, which should answer important questions about what you have to offer … Continue reading Is Your Website About Page Missing the Mark?
Tom BuchheimAugust 16, 2015 Coaches and college administrators who impose social media bans are failing their student-athletes. Social media is a learning lab for anyone willing to dedicate time, attention and passion to it. Name the interest, and you can find and learn from people, content and events shared across today’s platforms. So why do … Continue reading Coaches Who Impose Social Media Bans Miss The Mark