Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025      In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success →