Everyone Looks Alike To Today’s Lookalikes by Dave Morgan , Featured Contributor, December 29, 2022 The following was previously published in an earlier edition of Media Insider. Predictive segmentation in advertising typically refers to the technique of identifying and bucketing audiences that are likely to share lifestyle and purchase behaviors and, therefore, be similarly … Continue reading Everyone Looks Alike To Today’s Lookalikes
Tag Archives: Lookalikes
A New Twist on Audience Testing Using Facebook Lookalikes
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
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