Tag Archives: Locations

How to effectively segment accounts with multiple locations

What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017    One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations

Social media pages for store locations have 5x the engagement of brand pages [Report]

On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017    Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]

Becoming A Local SEO Expert For Multiple Locations

Nathan SikesJune 21, 2015 When an organization expands its reach to multiple locations and states, executing a local SEO strategy becomes just as important as any other promotional marketing. Between the ever changing mobile landscape and google’s local search algorithm dubbed Pigeon, it can be difficult to know exactly what strategies your business needs to … Continue reading Becoming A Local SEO Expert For Multiple Locations