Tag Archives: localdigital

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’