Tag Archives: link

Nofollow Link Attribute: Essential Information For Marketers & Managers

by Shannon Hutcheson February 27th, 2015  Shannon Hutcheson Shannon Hutcheson is a day dreamer, sarcastic cheekster, cat herder, gamer, and bookaholic. She’s an experienced copy editor and a moderator at MyBlogGuest. What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow … Continue reading Nofollow Link Attribute: Essential Information For Marketers & Managers

Determining Link Quality Within a Link Building Campaign

Andrew Dennis December 20, 2014   Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building … Continue reading Determining Link Quality Within a Link Building Campaign

SEO: Link Building, Keyword Research Becoming Most Challenging Tactics

by Laurie Sullivan, November 26, 2014       hile 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house SEO resources, and 43% say … Continue reading SEO: Link Building, Keyword Research Becoming Most Challenging Tactics

Why Media Coverage Is Worth It Even When You Don’t Get A Link

By Mickie E Kennedy, Published November 2, 2014 SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to … Continue reading Why Media Coverage Is Worth It Even When You Don’t Get A Link

5 Reasons Why Content Marketing Will Always Triumph Link Building

By Dan Virgillito, Published October 29, 2014 Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients. But let’s face it: the SEO land is actually divided into two schools of thought, whether … Continue reading 5 Reasons Why Content Marketing Will Always Triumph Link Building