beverages Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation by Steve Ellwanger , July 19, 2022 Pioneer kombucha brand Synergy is differentiating itself for first-time kombucha users by calling out the “raw” nature of its probiotic-rich beverages. That message is being delivered via creative from the Giant Spoon agency in which people are seen … Continue reading Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation