Tag Archives: James

How James Allen marries email & remarketing to win over brides & grooms

The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017    As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms

7 Ways to Use Social Listening (Being the James Bond of eCommerce)

by Ty Rothstein November 10, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 10, 2015 Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy. You may not be an international spy that represents your country, but that does not mean you cannot be a spy for your online business! … Continue reading 7 Ways to Use Social Listening (Being the James Bond of eCommerce)

Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond

Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond

WeMontage’s James Oliver On Being An Entrepreneur/Husband/Father

Jeff Engel Building a company from scratch is a grueling endeavor that, if done right, can bring great rewards and a feeling of fulfillment. The same goes for being a husband and a father. Balancing all three roles simultaneously is not for the faint of heart, and can seem damn near impossible at times. Just … Continue reading WeMontage’s James Oliver On Being An Entrepreneur/Husband/Father