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TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement

TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan  @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement