Allen Finn — January 8, 2017 — January 8, 2017 Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you … Continue reading #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
by Jini MaxinOctober 4, 2016 If you (as a blogger) think that ‘Facebook Instant Articles’ could be the straw that finally breaks your blogging business’ back, think again. For every 100 sites that think Instant Articles is not worth 2 cents, there are 1000+ out there that have gone ‘all-in.’ Thanks to the dual benefit … Continue reading 10 Things You Should Know About Facebook Instant Articles
Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial
By Liz Farquhar June 9th, 2016 Ask a marketing team what they struggle with the most and chances are good they’ll say content creation. There’s also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this point, 80 percent of companies are using content marketing, … Continue reading 5 Instant Content Creation Tips
In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016 Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
by Roee Ganot May 16, 2016May 16, 2016 Facebook has opened up its instant articles platform to all publishers now, giving all brands the opportunity to reach more users on the site. Instant articles appear in whole on the newsfeed, which means that they are able to capture the attention of more readers. More users … Continue reading How to Get Facebook Instant Articles
by Sahail Ashraf April 8, 2016 Follow @TalcontentApril 8, 2016 Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part … Continue reading Should We Promote Our Website Or Use Facebook’s Instant Articles?
by Roee Ganot March 28, 2016March 28, 2016 Many exciting changes have been taking place that promise to help digital marketers get more reach and connect with more of their target audience. Google introduced its AMP platform for mobile content in October, and Facebook has been quietly offering instant articles to certain publishers for some … Continue reading Pros And Cons Of Facebook Instant Articles For Publishers
by Roee Ganot March 28, 2016March 28, 2016 A lot of major publishers have already started sharing content with Facebook instant articles, but the general public won’t have access to the feature until April 12. The digital marketing world is already abuzz with talk of how Facebook instant articles will impact publishers. At this point, … Continue reading How Facebook Instant Articles Will Impact Publishers
by Scott Fenstermaker March 11, 2016March 11, 2016 Faster Reading, Easier Sharing Coming up on April 12th, Facebook will release its Instant Article functionality to the wide world. This means that anyone who creates content can post that content directly to Facebook, rather than (or along with) publishing it to their own website. Instant Articles … Continue reading Oh Oh It’s Magic: Facebook Instant Articles Now Available for Your Business
