Tag Archives: Indicates

Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization

Recent funding news indicates increased need for data compliance management

The digital compliance industry is growing as organizations prioritize data privacy. Jennifer Cannon on July 12, 2019 The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR —  and with CCPA going into effect in less than six months — data privacy compliance has become a … Continue reading Recent funding news indicates increased need for data compliance management

Facebook automotive data indicates broad value of location-based customer insights

Greg Sterling on October 19, 2016   Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights