Tag Archives: Incentivize

Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales

Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy mix of qualitative and quantitative goals. Even though marketers may be covering more and more of the hidden sales cycle through content marketing, lead nurturing, … Continue reading Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales