Tag Archives: Idiot

Is your marketing department the ‘useful idiot’ of your business?

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. Ryan Phelan on January 29, 2020    As an email strategist and fractional CMO, I’m always amazed – … Continue reading Is your marketing department the ‘useful idiot’ of your business?