Company uses mobile behavior to quantify consumer interests so clients can act on customer intent. Marketing Land on April 10, 2015 Gravy, a mobile/local behavioral marketing company, has announced a Series A funding round of $7.6 million. The investment comes from publishing giant Gannett Co., along with MetTel and Gravy’s current board chairman, Richard Braddock. … Continue reading Gravy Lands $7.6 Million Series A Financing To Expand Mobile/Local Products
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How the PR Team Can Make Revenue Gravy
“Click” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. What’s PR revenue gravy? Here’s my perspective. First, understand PR is an integral part of marketing, not an offshoot. As a C-level executive with 30 years of marketing and sales experience, I can … Continue reading How the PR Team Can Make Revenue Gravy