Tag Archives: Google

Google Ads Changes Trademark Policy, Puts More Accountability On Brands

Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan  @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands

Google MSA New Transparency Policy Provides More Campaign Data

Google MSA New Transparency Policy Provides More Campaign Data by Laurie Sullivan  @lauriesullivan, June 9, 2023 Google plans to give advertisers more information on the ads they serve in Search and YouTube. The company plans to instate a new Master Service Agreement (MSA), a contract that sets the standard Terms and Conditions for one or … Continue reading Google MSA New Transparency Policy Provides More Campaign Data

Google Bard Now Can Use Device’s Precise Location For Local Results

Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results

Rivals Google, Microsoft Expand On Role Of Generative AI At Events

Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events

Streaming Video Users Renew Privacy Battle With Google

Streaming Video Users Renew Privacy Battle With Google by Wendy Davis  @wendyndavis, May 19, 2023 Streaming video users from New York and Minnesota will ask a federal appellate court to revive a lawsuit alleging that Google violated state privacy laws by retaining data about streaming video rentals, according to court papers filed Thursday. The video … Continue reading Streaming Video Users Renew Privacy Battle With Google

Google WNBA Ad Inspires Fashion, Highlights New Ways To Search

Google WNBA Ad Inspires Fashion, Highlights New Ways To Search by Laurie Sullivan  @lauriesullivan, May 20, 2023 Women basketball athletes have always made a fashion statement on and off the court. Fans gain motivation from the player’s abilities — and now they can gain inspiration from their style. The campaign for the Woman’s National Basketball … Continue reading Google WNBA Ad Inspires Fashion, Highlights New Ways To Search

Google To Disable 1% Of Third-Party Cookies In Chrome

Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan  @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess  readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome