We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Kyle Henderick on April 26, 2018 Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to … Continue reading The conflicted marketer’s take on AMP for Gmail
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Warren Knight — November 6, 2017 Gmail has just become a whole lot more intelligent. Just last week, Gmail made a huge change to their inbox, and one which I am fully on-board with. There have been many times where I have needed a Gmail add-on/extension to help me become more effective with my … Continue reading How To Use Gmail Inbox Add-Ons To Be More Productive
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
Susan Gilbert — February 13, 2017 Follow @SusanGilbert— February 13, 2017 Improve Your Gmail with These 4 Email Management Tools Today I have some email management resources to help you improve your reach through Gmail. Here’s four links with tips and tricks to kick start your Monday. It’s important to have a professional email template … Continue reading Better Email Management Tools for Gmail
by Kevin George Follow @imkevin_monkSeptember 16, 2016 Sometimes prayers work real fast. On 14th September 2016, Monks had released an article on various HTML email hacks while coding for Gmail and we were hopeful for a miracle. As a recent update, Google’s Developer Page came out with news that sent shockwaves around the email marketing … Continue reading Gmail Supports Responsive Emails – Myth or Reality?
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by Larry Kim February 1, 2016February 1, 2016 Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. What Are … Continue reading Cracking the Code on Gmail Ads: My 7 Best Tips