Tag Archives: Gmail

One year later: How AMP for Gmail can help marketers improve engagement

We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement

3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened

by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened