Tag Archives: Frequency

Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win

by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win