In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018   It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution →