Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off →