June 26, 2026 Hollywood is jumping into this mobile-friendly storytelling format, and it’s drawing in major stars BY Associated Press While much of Hollywood was consumed by the streaming wars, Issa Rae was studying a different mode of entertainment thousands of miles away: microdramas. No stranger to creating a successful online series, the Emmy-nominated actor and … Continue reading Hollywood is jumping into this mobile-friendly storytelling format, and it’s drawing in major stars
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IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape. Chris Wood on March 31, 2022 Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation … Continue reading IAB Tech Lab ad format updates include digital video and CTV