Tag Archives: finalizes

IAB finalizes retail media networks standards for in-store

Retail Marketing

This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024    IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store →

IAB Tech Lab finalizes first addressability solution

Cookieless Targeting

Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022  Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution →

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