Learn why predictive analytics is key to using AI for above-and-beyond search performance. Adlucent on December 12, 2023 Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to … Continue reading AI is only as smart as the data you feed it by Adlucent
Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed by Colin Kirkland , July 31, 2023 To increase brand safety on its most popular social app, Meta has integrated Zefr’s automated brand-suitability verification product into the Instagram Feed while also making it available in more global territories and testing new inventory filters for Reels. The company … Continue reading Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed
Verizon will sell Tumblr to the owner of WordPress Jon Fingas @jonfingas The rumors of Verizon selling Tumblr turned out to have merit. Verizon (Engadget’s parent company) is selling the social network to Automattic, the company behind the blogging tool WordPress. It’s not disclosing the size of the deal, but Automattic is taking … Continue reading Tumblr’s building a TikTok inspired feed in bid to grow its user base
Even LinkedIn has Stories now Karissa Bell @karissabe LinkedIn is the latest platform to embrace the disappearing Stories format. The professional networking site unveiled its latest redesign that makes the company’s months-long experiment with LinkedIn Stories official. Beginning today, the company is rolling out the feature to all its users in the US … Continue reading Twitch is finally adding Stories and a feed for discovering new streamers to watch
Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
Instagram will bring back a chronological feed in 2022 Adam Mosseri said the company has been working on ‘a version’ of the feature for months. K. Bell @karissabe December 8th, 2021 SOPA Images via Getty Images After more than five years, Instagram plans to bring back “a version” of its chronological feed next year, the … Continue reading Instagram’s chronological feed is back
Mary Lister June 20, 2021 As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data … Continue reading 25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel
Pawel Grabowski February 1, 2021 Have you set up marketing goals for this year? Ready to explore the biggest Instagram marketing trends that will shape your strategy for the coming year? In this post, we’ll go through eight of the biggest trends on Instagram right now. You’ll see what’s hot, and we’ll show you where … Continue reading Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year
Moss Clement December 30, 2020 What is Google Discover? To some, Discover is a new buzz word. But the Google app feature is an incredible content marketing tool you should be using. Why? We will address the “Why” in a moment below. However, in the fourth quarter of 2016, Google published that they were updating … Continue reading 12 Easy Ways to Optimize for Google Discover Feed
