Tag Archives: FacebookNielsen

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds